Selling heavy equipment is complex—not because of customers, but because of internal friction.
Fast Iron Equip streamlines the operational side of selling, eliminating this friction so sellers can dedicate their attention to client conversations and achieving positive results.
Fast Iron Equip is supercharged with advanced technology.
It automatically summarizes machines using service history and inspections, highlighting key points sellers need to communicate with confidence.
Equip also enables instant, multilingual quoting with built-in logic—so every quote is accurate, consistent, and fast.
A new era in heavy equipment sales calls for new strategies. You need better planning, new customer experiences, and virtual selling environments.
The ongoing pandemic has forced frontline sellers to adjust their selling activities for the virtual environment swiftly. Sales enablement leaders need a clear strategy to support the sales force in a virtual selling environment. They use this framework to review and align virtual selling with new buying realities, including pre-call sales planning, remote customer interactions, and virtual selling enablement.
Enablement Cloud
The enablement cloud is a turnkey solution for heavy equipment dealerships and equipment fleet owners. The vast amount of data tied to a machine serial number allows a user to view most machine information with a single click. Dealership management controls the permissions to information so it can be apportioned to customers, internal personnel, and management. In the enablement cloud, everyone has the data and insights they need to do business.
Payment Gateway Cloud
Fast Iron processes over $750,000,000 annually in total transactions for the heavy equipment industry. Heavy equipment companies require customized commerce solutions to accommodate a range of unique transactions and industry requirements, including card-present purchases, higher average invoices, and custom Level 3 data output. Simplify payments by integrating our flexible, cloud-based platform across all of your dealership’s departments.
Fast Iron eliminates the busywork that hinders team productivity.
Our advanced technology handles information gathering, coordination, and consistency—so people can focus on customers, decisions, and outcomes.
SALES
Get your sales team the product information they need, at their fingertips. In a fast-moving customer journey, being smart and responsive is everything.
- AI-generated machine summaries.
- Instant multilingual quoting.
- Consistent execution across every deal.
- Sellers spend less time searching and more time selling.
MARKETING
The right sales enablement approach aligns sales, marketing, and customer success to increase the impact of your critical growth initiatives and reach your goals.
- AI-directed marketing aligned to real inventory.
- Less manual coordination.
- Higher engagement and conversion.
OPERATIONS & SUPPORT
By connecting your systems, we empower your team with a unified platform that simplifies task management and ensures every project moves smoothly from start to finish.
- Fewer handoffs.
- Less re-keying.
- More predictable workflows.
- Lower operational stress.
TECHNOLOGY
Better return on your marketing investment.
With the right platform, you get visibility and control over all of your marketing investments, with analytics to continually optimize your content performance.
- E-Commerce software that’s as easy to use as consumer technology like iTunes or Netflix. No long development cycles, no over-emphasized integration.
- A multilateral platform that provides a host of services that enable the creation and functioning of e-commerce stores.
- Professional storefront with a full-featured content management system.
PRODUCT SUPPORT
Empower everyone on your team to succeed.
Enablement delivers the programs, lessons, courses, and guidance to increase the number of sellers meeting goals while reducing new team member ramp-up time.
- Increase sales of extended warranties and customer support agreements by providing sales staff and customer visibility to programs in quoting.
- Support your products more effectively and build customer loyalty with greater consistency.
Sales Enablement 101: What Is Sales Enablement?
Sales enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to engage buyers effectively. Our sales enablement analytics provide marketing and sales teams with data-driven insights to optimize their business and drive revenue.
Placing a focus on sales enablement makes sales teams more effective by:
- Connecting Sellers to Relevant Content
- Providing flexible ways to present content
- Delivering real-time visibility into customer engagement
- Applying advanced analytics to optimize pitches
- Equipping sellers with training and guidance
- Measuring all of these activities and mapping against bottom-line results
Frequently Asked Questions
Fast Iron removes manual work and inconsistency so you can focus on customers and decisions.
Wherever it needs to come from. There is no single source. Data lives in multiple locations at the dealership, the enterprise and various third party service providers. Fast Iron connects data via databases, web services and multiple API’s.
Fast Iron is a platform that works alongside existing systems to improve execution.
Fast Iron already maintains connectivity to most required data sources. If you are dealer currently using CatFacts there no IT resource requirements to get started. Going forward, if your dealership wants to include additional data sources and functionality in Fast Iron, your IT department will be involved in identifying data location and providing Fast Iron access to integrate.
Fast Iron is designed to size automatically to run on any mobile device.
No. Only authorized dealership personnel can access it.
Yes. Dealers always own their data.
Yes. In addition to capabilities to create spreadsheet, pdf’s and emails, Fast Iron provides API’s that allow you to extend data into other applications. For example, the generation of sales brochure can be integrated into a CRM application as an opportunity.