E-Commerce Exchange

E-commerce Built for Heavy Equipment

Fast Iron Exchange excels where traditional e-commerce falls short. It is specifically designed for the most complex segments of heavy-equipment commerce: used parts, attachments, and compact rental equipment.

What makes Exchange Unique

Exchange brings together compatibility, specifications, conditions, and inventory context that no other platform has.

Dealer-First Positioning

Fast Iron Exchange allows dealers to grow their own brands while leveraging powerful execution tools behind the scenes.

We help you attract the right audience, convert more visitors into customers, and run marketing campaigns at scale — all on one powerful, easy-to-use platform

Buyers haven’t changed. E-commerce has just changed the buying process. Give buyers the digital experience they want when they want it and support them with human interaction when they need it. Focus on offering relevant information, a frictionless path to purchase, and a great customer experience at every touchpoint.

Exchange Cloud

Powerful sales software helps teams close more deals, deepen relationships, and manage their pipeline more effectively on one connected platform. It Includes sales engagement tools, quote and CPQ functionality, CRM integration, reporting and analytics, and more — plus the ability to seamlessly integrate with industry-specific service providers for freight, warranty, financing, and many other applications.

Content management software is flexible and gives your customers a personalized, secure experience. It allows well-trained sales professionals to challenge and educate buyers. This results in increased sales and margins due to the optimized product mix, service speed, and confidence that customers will receive valuable insights from sales consultants.

Payment Gateway Cloud

Heavy equipment companies require customized commerce solutions to accommodate a range of unique transactions and industry requirements, including card-present purchases, higher average invoices, and custom Level 3 data output.

Simplify payments by integrating our cloud-based platform into your dealership’s departments. The secure and flexible platform offers automation tools that streamline daily operations and increase payment security.

Our platform supports workflows across the service, parts, sales, rental, and finance departments, and makes integration into the most popular DMS/ERPs easy. Whether you need solutions for multiple locations or a single dealership, we help process payments efficiently.

Enabling E-Commerce

A Solution for Dealers and Customers Alike

FI Exchange is your one-stop shop for connecting with customers. Sellers can effectively manage inventory and reach new customers. Buyers can quickly and easily search the visual database for the equipment, parts, and attachments they need.

Unlike other used parts sites, FI Exchange is full of clear photos and detailed descriptions, so you’ll immediately get relevant information (manufacturer, model, manufacturer) while also ascertaining a part’s condition.

Save valuable time and money with more efficient purchases and sales through FI Exchange.

Frequently Asked Questions

Fast Iron removes manual work and inconsistency so you can focus on customers and decisions.

Wherever it needs to come from. There is no single source. Data lives in multiple locations at the dealership, the enterprise and various third party service providers. Fast Iron connects data via databases, web services and multiple API’s.

Fast Iron is a platform that works alongside existing systems to improve execution.

Fast Iron already maintains connectivity to most required data sources. If you are dealer currently using CatFacts there no IT resource requirements to get started. Going forward, if your dealership wants to include additional data sources and functionality in Fast Iron, your IT department will be involved in identifying data location and providing Fast Iron access to integrate.

Fast Iron is designed to size automatically to run on any mobile device.

No. Only authorized dealership personnel can access it.

Yes. Dealers always own their data.

Yes. In addition to capabilities to create spreadsheet, pdf’s and emails, Fast Iron provides API’s that allow you to extend data into other applications. For example, the generation of sales brochure can be integrated into a CRM application as an opportunity.

Take a look inside the platform

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