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The right tools to help dealers meet the market, in the moment.

More than two decades ago, Fast Iron proactively responded to shifts in the heavy equipment industry with the intent of helping companies transition with the developing online marketplace. Yet, our belief is that the fundamental needs of our partners have not changed. Rather, the channels through which they do business and communicate have evolved. To that end, we have not substituted customer service for digital applications.

While our solutions are critical tools for turning raw data into practical, actionable information, our partners depend on us to ensure that their models run efficiently and accurately, twenty-four hours a day, seven days a week. That commitment requires real-time operational service that can be applied to every aspect of the organization. 

Empowered sales teams, engaged buyers, faster deals.

Sales Enablement

Sales enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to engage buyers effectively. Our sales enablement analytics provide marketing and sales teams with data-driven insights to optimize and drive revenue.

E-Commerce Exchange

Fast Iron Exchange is the intersection of sales enablement and E-commerce. Exchange is a single location where sellers, buyers, and service providers can interact to get deals done in real time. Put your data to work to generate more quotes, sell more equipment, and move machines at higher margins.

Fast Iron is proud to serve 50 of the largest heavy equipment dealers in the world with our suite of sales enablement and e-commerce solutions. 

Built by dealers, for dealers, Fast Iron is flexible to meet the specific goals of each unique dealer we serve. with its own specific objectives and goals.

How will you grow revenue at your dealership? Whether it’s equipping a more efficient and knowledgeable sales team, adding an e-commerce sales channel, or simply moving more equipment, faster, we are here to help. 

Talk to our team today to learn more about how Fast Iron solutions can support the productivity and profitability of your dealership.


Number of the heavy equipment dealers in our network
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Billion in assets managed by Fast Iron Exchange
$ 0
Million in transactions processed annually