Operational Intelligence for the Heavy-Equipment Industry
Fast Iron helps dealerships remove operational friction and run core processes faster, more consistently, and with greater confidence—so teams can focus on customers, not busywork.
Big Business. Small Processes
Thousands of heavy-equipment dealerships generate millions—and often billions—of dollars every year. Yet behind the scenes, many still operate like small family businesses.
- Critical decisions live in people’s heads.
- Processes aren’t documented or repeatable.
- Execution depends on a few key veterans.
At scale, this creates friction, risk, and hidden financial loss.
Operational Intelligence for the Heavy-Equipment Industry
Fast Iron helps dealerships remove operational friction and run core processes faster, more consistently, and with greater confidence—so teams can focus on customers, not busywork.
Technology for meeting the speed of business
Fast Iron helps sales teams create informed, qualified buyers, optimizes content delivery for marketers, and opens new channels for meeting sales goals.
What Fast Iron Does
Fast Iron targets the manual, repetitive core operational processes that are currently hindered by being spread across multiple systems.
We take on the heavy lifting—such as gathering information, connecting systems, and coordinating routine steps—to ensure these processes run faster, more consistently, and identically every time.
This allows employees to focus their efforts on customers, judgment, and building relationships.
Sales Enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to engage buyers effectively. Equip provides marketing and sales teams with data-driven insights to optimize and drive revenue.
Fast Iron Exchange is the intersection of sales enablement and E-commerce. Exchange is a single location where sellers, buyers, and service providers can interact to get deals done in real time. Put your data to work to generate more quotes, sell more equipment, and move machines at higher margins.
What Fast Iron Does
Fast Iron focuses on the core operational processes that struggle most today—because they’re manual, repetitive, and spread across too many systems.
We run those processes faster, more consistently, and the same way every time.
We handle the heavy lifting—gathering information, connecting systems, and coordinating routine steps—so employees can focus on customers, judgment, and relationships.
Sales Enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to engage buyers effectively. Equip provides marketing and sales teams with data-driven insights to optimize and drive revenue.
Fast Iron Exchange is the intersection of sales enablement and E-commerce. Exchange is a single location where sellers, buyers, and service providers can interact to get deals done in real time. Put your data to work to generate more quotes, sell more equipment, and move machines at higher margins.
An Operational Nervous System for Dealerships
Fast Iron targets the manual, repetitive core operational processes that are currently hindered by being spread across multiple systems.
We take on the heavy lifting—such as gathering information, connecting systems, and coordinating routine steps—to ensure these processes run faster, more consistently, and identically every time.
This allows employees to focus their efforts on customers, judgment, and building relationships.
